About me
I'm an independent business & brand strategist who lives in Dubai (UAE) with 17 years of experience holding senior roles in worldwide agencies such as Leo Burnett and DDB in the Latam region and consulting advertising firms in the Middle East like Y&R, Publicis Groupe, Weber Shandwick, Main Division, La Mesa and Deloitte.
From my worldwide office (seated anywhere in the world) I've consulted tens of brands on achieving their goals using proprietary frameworks for branding, digital, and growth strategies. My background
includes projects for clients such as:
As a seasoned strategist, I can say that a strategist's background is often centered around exploring a topic as a professional observer, regardless of whether we are closely familiar with it or not.
We conduct research, inform ourselves, and reinforce our opinions with the ability to consider different perspectives. But let’s be honest, even the most data-driven strategist has relied heavily on past experiences at some point, trusting our gut and saying things like "I've been there, done that.”
But… what happens when we haven't?
Despite being initially unfamiliar with the culture, I dug deep and came up with some killer strategies and creative ideas for companies trying to reach customers in the Middle East or expand their reach from the region to the world.
My name is Lorena Lumbaque, and this is the portfolio of a strategist who was born in Bogota, Colombia a town a thousand kilometers away from the Middle East.
Portfolio
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